Case Study:
Constructive Bio
Life, Reimagined.
Constructive Bio is expanding the genetic code to design and manufacture proteins with chemistries that do not exist in nature. The science is world-changing, but the brand needed to make that ambition clearer, warmer, and more ownable.
Beakers & Chips partnered with Constructive Bio to evolve the company from a breakthrough platform into a bold, memorable brand system — one that could speak to scientists, partners, investors, and future talent with equal confidence.
We began by sharpening the brand platform around a simple organizing idea: Life, reimagined. The peregrine falcon became a visual metaphor for precision, speed, and intent — qualities mirrored in Constructive Bio’s ability to rewrite biology at the code level.
The visual world combines scientific credibility with optimism and imagination. Cambridge Blue (a nod to their UK heritage), vivid yellow, black, and white create a distinctive system across digital, social, apparel, office, investor, and partner touchpoints.
From positioning to messaging to digital expression, we helped Constructive Bio tell a complex scientific story in a way that feels simple, ambitious, and human. The work reframes the company not just as a platform, but as a new industrial biology brand built to design, make, and cure.
