News and the latest from us

Constructive Bio
brand relaunch

Biotech is awash in a sea of blue and green. Beakers & Chips partnered with Constructive Bio to build a brand as distinctive as its platform, one that speaks with equal confidence to scientists, investors, partners, and future hires. Constructive wasn't introducing itself for the first time; the brand needed to signal momentum, not debut. Our organizing idea: Design. Make. Cure. The peregrine falcon became our visual anchor, chosen for the speed, precision, and intent Constructive engineers into biology itself, while a bright Cambridge Blue and vivid yellow broke from biotech's usual palette. The result: a brand built for a company at an inflection point, ready to scale.

Read the full case study here

A collage of three images. The top left has a yellow background with the text "Design. Make. Cure." in black. The bottom right has a yellow background with the logo of a bird and the words "ConstructiveBio Life, Reimagined." The bottom left features a scientist wearing safety glasses and gloves, holding a well plate. The large central image depicts numerous yellow molecules or cells floating against a blue sky with clouds.
Logo with a stylized fish inside an orange square and the word 'pumpkinseed' below

In May, we helped launch Pumpkinseed, a Stanford-founded deep tech startup developing a nanochip platform for direct protein sequencing. The founding team had extraordinary science but was struggling to articulate the full scope of what they were building. After working through their story together, a single organizing idea emerged: Pumpkinseed isn't just a protein sequencing company — it's The Biology Mining Company. From there we built out the full brand identity, messaging, website, and Series A press strategy. The launch landed an exclusive in Axios and a feature in The Scientist.

Read the full case study here.

Pumpkinseed brand launch and Series A announcement

Collage of four images on a yellow background, including a laptop screen displaying an orange graphic with the text "The Biology Mining Company", a webpage about deciphering proteins, a news article about a protein sequencing startup, and a presentation layout with scientific graphics and text.
Synbiobeta logo with hexagonal graphic and company name in white on a black background.

CEO playbook for the next phase of bio

Kevin moderated a SynBioBeta panel offering CEOs messaging insights for today’s media landscape. A key question How do bio leaders build credibility with investors and partners, avoid the hype trap, and stay inspiring and ambitious? One takeaway: scientists enjoy a well-written story as much as anyone else, and there’s still plenty of room to make highly technical stories more compelling, more human, and yes, more sexy. The companies that can do this will have an edge in attracting partners, investors, and talent.

Two men standing next to a Beakers & Chips promotional banner at a conference or event. The banner reads 'Don't Let Your Science Stay a Secret' and features playful graphics of scientific themes.

What we’re thinking about: AI, hype, and the biotech thaw

The biotech winter may finally be thawing, and we are emerging from the chapter with some honest lessons, real products, and evidence that the underlying science was never the problem. At the same time, biotech has a front-row seat at a movie we’ve seen before: AI is making ever more audacious claims about its transformative potential, attracting greater capital and attention than biotech ever has. It’s always been hard to cut through the noise with real scientific progress, and now it seems almost impossible. The antidote to this era of hype is a confident, grounded account of where we actually are. Ironically, the instinct to explain more—more data, more slides, more caveats—may actually make it worse. Thermodynamics doesn't care about quarterly earnings, and neither should the story you tell about your company.

Collage of scientific and technological images including a scientist holding a plant, laboratory beakers, a microscope, a ladybug, a DNA strand, a digital brain, and abstract science-related graphics.

Brands in the wild: NovelBio

Last year, we helped NovelBio relaunch its brand with a fresh new look and feel. That bright new persona keeps on giving, and we are tickled every time we see how the NovelBio team is building on those brand foundations as it offers A Better Way to DNA.

Colorful pie chart with pink, yellow, and black segments.
Sign on a brick building that reads "NovelBio" with a circular logo to the left of the text.

In other news:

Know someone who could use our help?

Beakers & Chips runs almost entirely on word of mouth, and our best new clients usually come through people like you. If anything in this newsletter resonates, or if someone in your network is wrestling with how to tell their brand story, we’d love an introduction.

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