Case Study:
Constructive Bio

Life, Reimagined.

Constructive Bio is expanding the genetic code to design and manufacture proteins with chemistries that do not exist in nature. The science is world-changing, but the brand needed to make that ambition clearer, warmer, and more ownable.

Logo of Constructive Bio featuring a stylized bird in flight with yellow, white, and black stripes.

Beakers & Chips partnered with Constructive Bio to evolve the company from a breakthrough platform into a bold, memorable brand system — one that could speak to scientists, partners, investors, and future talent with equal confidence.

We began by sharpening the brand platform around a simple organizing idea: Life, reimagined. The peregrine falcon became a visual metaphor for precision, speed, and intent — qualities mirrored in Constructive Bio’s ability to rewrite biology at the code level.

A promotional poster for ConstructiveBio featuring a stylized black peregrine falcon with the tagline "Life, Reimagined" on a yellow background, and the message "Built By Nature, Expanded By Design" in black text on a turquoise background, describing the peregrine's symbolism of precision, speed, and intent in genetic code innovation.
Yellow popcorn floating in a clear blue sky with scattered clouds.

The visual world combines scientific credibility with optimism and imagination. Cambridge Blue (a nod to their UK heritage), vivid yellow, black, and white create a distinctive system across digital, social, apparel, office, investor, and partner touchpoints.

From positioning to messaging to digital expression, we helped Constructive Bio tell a complex scientific story in a way that feels simple, ambitious, and human. The work reframes the company not just as a platform, but as a new industrial biology brand built to design, make, and cure.

Homepage of Constructive Bio with a yellow banner at the top, featuring a black bird logo and navigation options for Design, Make, and Cure. The main section has a dark background with a DNA helix graphic and white text that reads "Life, Reimagined". There are two buttons labeled "Explore the platform" and "Partner with us."
A woman wearing a black cap and black dress holding a falcon on her gloved hand, with a group of people in colorful shirts behind her outdoors.

“Beakers & Chips helped us turn deeply complex science into a brand people can immediately understand and feel. They captured both the precision of our platform and the scale of our ambition, creating a story and identity that feels distinctive, confident, and true to Constructive Bio.

— Ola Wlodek, PhD, Constructive Bio CEO