Case Study: Cradle

Cradle is a protein design company helping scientists everywhere engineer better proteins, faster. By leveraging AI to generate protein candidates and improve their properties, it aims to enable more breakthroughs in fewer experiments — guided by customers’ own experimental data.

Cradle sought a deeper understanding of how target audiences perceive them in the market. Beakers & Chips partnered with Cradle to uncover market perceptions and identify opportunities for differentiation. Combining qualitative and quantitative methods, Beakers & Chips helped strengthen Cradle’s foundation for positioning, messaging, and product development.